![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/598a3587-c9db-4398-892f-1968140363ff_rw_1920.png?h=73807c394698e8fa38d483995b8c34fa)
One of the toughest projects as a designer is decided how you would like to brand yourself. From the projects you take on to representing you as a person, your branding becomes an essential part of your identity.
The branding for TMC Visual Design takes inspiration from myself as a designer in the literal sense. From the logo to the letterhead, the design intentionally mimics who I am as I go through the design process. This branding is an amalgamation of personal and external interpretations of myself. One friend commented that I remind them of collectible figurines, just a “little dude” doing their best as they make their way through everyday tasks. I took this idea and ran with it, creating a mini-me to represent myself in my branding. Elements of my design style present themself through rounded fonts and simple yet interesting vectors. I decided to use my middle initial as there is another “Tessa Collinson” who is a film director, and I wanted to uniquely distinguish myself with my online presence.
My branding does not necessarily reflect the type of work I would like to take on as designer. As an emerging designer, I still create in a diverse variety of styles that one specific one could not encompass all that I am interested in. Though I have no doubt this will change, my personal identity will grow as I evolve.
Brand Look:
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/8f9add4b-b8c7-4bcc-8ff5-773d249f7338_rw_1920.jpg?h=89fc857d6ff9f643d5d31ab6f64edb15)
Brand in Use:
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/1d701030-14b5-4493-90d3-f97cbe44660d_rw_1200.jpg?h=9f30e7efd455551af6530c50604d2f66)
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/5b4a42ec-99aa-41aa-91c7-252c4c5c2e8f_rw_1200.jpg?h=083ce444032d865866702b55fdcf9d08)
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/6bfed7c7-9348-451d-82ef-f4b1d89caac8_rw_1200.jpg?h=eedf8dd5ccc918398ccdd137fa678de7)
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/266c690c-88dd-4652-960d-26e16d988b26_rw_1920.jpg?h=7624c3379aa505bc9deee2cb95b48cf9)
![](https://cdn.myportfolio.com/bd3171a0-c3e5-4b97-bd93-5ed52d7a036c/d632d018-c2f9-431d-bf73-fb77024550cc_rw_1920.jpg?h=585002301605ccd52baa40bb167930b9)