Drumhead Event

Digital tile for TV billboard in front of building

Created for a one-day event at Sweetwater, this vibrant campaign showed off the specific products the store wanted to promote, while also drawing customers in to attend the event. I created a radial motif to bring the drum head to attention. It also mimicked sound waves or sun rays, giving the entire campaign a bright demeanor. The gradient in the background creates visual interest while also contrasting with the drumhead, bringing it to the center of attention. Overall, I was able to create a fun, energetic campaign while maintaining Sweetwater's brand identity.

Print Promotional Assets: